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 Customer’s gender and age 
AXIS Demographic Identifier determines the gender of your customers and their approximate age range by detecting and analyzing the faces of store visitors on a running basis.

 AXIS Demographic Identifier 
The result is information you can use to make targeted marketing and merchandising decisions.

 Targeted marketing 
AXIS Demographic Identifier lets you compare gender and age statistics across store locations and times of day. It allows you to target marketing efforts at the demographic segments likely to visit in certain areas and at certain times of day. For example, you can change advertisements using digital signage that aims at a specific gender or age group at a specific store and time. You can use it to evaluate the success of specific campaigns.

 Targeted merchandising 
Demographic insights from AXIS Demographic Identifier helps you stock merchandise that appeals to the customers shopping at your stores. When integrated with your point of sale (PoS) system, you can see what kinds of items are of interest to different customer segments. You can use the information to decide, for instance, what to feature on certain days of the week or times of day. The results are likely to be higher sales and happier customers who find what they’re looking for – and return again and again.

 Targeted in-store experience 
You can also use AXIS Demographic Identifier to tailor the in-store experience to demographic segments. Choosemore...
Alternate Codes : B092998